A three-day training program primarily designed to teach local government officials and staff how to leverage communication as a means to achieve certain goals for their local government units (LGUs).
LGStratComms is an introductory course intended to make local government officials and staff appreciate the role and importance of communication in local governance, learn a framework for designing and implementing strategic communication plans for LGUs, adopt data-driven mindset in planning, implementing, and monitoring their communication programs, and get exposed to various tools and techniques that communication practitioners use in their field.
The course aims to provide the following benefits to participants:
- Learn how to collect and use data to understand their LGU’s target audience.
- Explore various forms, tools, and channels of communication to engage their constituents.
- Have the ability to develop a strategic communication plan to achieve specific objectives.
- Learn some strategies and techniques practitioners use in communication research, public relations, and new and traditional media communication.